1. Introduction

Supercell Technologies Inc. ("Supercell," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at supercelluk.com or use our hotel operations automation platform (collectively, the "Service").

By accessing or using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please discontinue use of our Service.

2. Information We Collect

2.1 Personal Information

We may collect personally identifiable information that you voluntarily provide to us when you:

Create an account or register for a free trial
Fill out a contact form or request a demo
Subscribe to our newsletter or marketing communications
Communicate with us via email, phone, or live chat
Use our platform to manage hotel operations

This information may include your name, email address, phone number, company name, job title, billing address, and payment information.

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain technical information, including your IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and other diagnostic data. We use this information to analyze trends, administer the site, and improve user experience.

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activity. For detailed information about our use of cookies, please refer to our Cookie Policy.

3. How We Use Your Information

We use the information we collect for the following purposes:

To provide, operate, and maintain our Service
To process transactions and send related information
To send you technical notices, updates, and support messages
To respond to your comments, questions, and customer service requests
To send marketing and promotional communications (with your consent)
To detect, prevent, and address technical issues and security threats
To comply with legal obligations and enforce our terms

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information with:

Service Providers: Third-party vendors who perform services on our behalf (hosting, analytics, payment processing)
Business Partners: PMS and channel manager integrations that you explicitly authorize
Legal Requirements: When required by law, regulation, or legal process
Business Transfers: In connection with a merger, acquisition, or sale of assets

5. Data Security

We implement industry-standard security measures including AES-256 encryption for data at rest, TLS 1.3 for data in transit, and SOC 2 Type II certified infrastructure. All data is stored in secure US-based data centers with 99.99% uptime guarantees. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

6.1 California Residents (CCPA)

If you are a California resident, you have the right to:

Know what personal information is being collected about you
Know whether your personal information is sold or disclosed and to whom
Say no to the sale of personal information
Access your personal information
Request deletion of your personal information
Not be discriminated against for exercising your privacy rights

6.2 European Residents (GDPR)

If you are located in the European Economic Area, you have the right to access, rectify, port, and erase your data, as well as the right to restrict and object to certain processing of your data. To exercise these rights, please contact us at privacy@supercelluk.com.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your data is no longer needed, we will securely delete or anonymize it.

8. Children's Privacy

Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we discover that we have inadvertently collected data from a child, we will promptly delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of the Service after such changes constitutes acceptance of the updated Privacy Policy.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Supercell Technologies Inc.
1950 Blake Street, Suite 400
Denver, CO 80202
Email: privacy@supercelluk.com
Phone: +1 (720) 507-4892